adds relevant news updates to contact and/or company profiles.

Supported: News updates Tracks news related to accounts and contacts, such as acquisitions, market expansions, changes to leadership, etc.

Gives sales reps context so they can deliver tailored sales pitches.

Supported: Company/business profiles Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company.

Supported: Salesforce integration Integrates with the CRM platform.

Supported: Industry information Information about industries and markets is available and high quality.ĭata Augmentation & Lead Qualification Features Features around contact data management and lead intelligence.

Supported: Company information Information about companies/accounts is available and high quality.

Supported: Contact information Information about individual contacts is available and high quality.

Sales Intelligence Data Standards Features How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Supported: Load time/data access Provides fast and consistent access to lists and leads.

Supported: Ideal customer targeting Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile this capability is automatic or semi-automatic.

Supported: List upload/download Lists can be easily and quickly uploaded or downloaded from the platform.Supported: Direct dial contacts Generates direct dial contact information for leads.Supported: Email contacts Generates email contact information for leads.

Supported: List quality Lists generated by the tool are typically high quality.Supported: Identification of new leads Helps source leads at an acceptable rate, volume, and quality.

Supported: Web browser extension Allows users to search across the internet to find and capture new leads using a web browser extension.

Supported: Advanced search Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

Prospecting Features Features related to generating leads and finding new contacts.

Mobile Application Performance Monitoring (APM).

Integration Platform as a Service (iPaaS).

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